On Jan. 31 the city of Boston stopped traffic on certain major highways and called in bomb squads and the FBI in response to what were perceived to be IEDs placed on or near bridges and other structural parts of highways. In reality the objects were blinking signs with a homemade look to them (think Batteries Not Included) depicting characters from Cartoon Network’s Aqua Teen Hunger Force. This is bizarre to say the least, but it gets even stranger. Apparently two individuals were arrested in connection with the guerrilla marketing campaign and Turner Broadcasting is going ro reimburse the city of Boston for the expenses incurred as a result of the incident, reportedly up to $1 mil.
On one hand, given the current political atmosphere, it’s probably not the best idea to place unknown electronic objects in conspicuous places on public property. However, these devices were really just lite-brites depicting meatballs with faces. Moreover, this campaign was carried out in 10 cities, none of which went to the extremes that Boston did…
Here’s a much better and more detailed description of events.
