This research transformed from a study about YouTube to a study about vlogging (hosted on YouTube). Over 8 weeks, I got to know some vloggers by interviewing and watching their videos, etc. And in the spirit of participant observation, I created some vlogs of my own.
My basic observation is that vlogging is an empowering experience for people who, in the digital age, can now create their own media content and speak to potential mass audiences whereas before, average people were mainly consumers of media. Emancipate the people from the shackles of mainstream media by uploading “football hits man in groin” videos! It’s actually much much more than that. But seeing as how i just wrote 20 pages on it, forgive me for not going into details.
Read the entire paper via the “Vlogging” link at the top of the page. Or click here lazy. Please email me for the password.
If you’re doing research on YouTube, you may want to look into an article I read this morning, on Media 3.0. The blogger over there (Shelly Palmer) heard a sales presentation from a Google Executive, which talked all about their demographics and “primetime” viewing period.
It’s some interesting stuff:
http://advancedmediacommittee.typepad.com/emmyadvancedmedia/2007/03/googles_idea_of.html
Kimberly
Comment by Kimberly — March 16, 2007 @ 12:56 pm
okay!,
why is youtube big?
Comment by mozey — March 16, 2007 @ 2:38 pm
Thanks for the link Kimberly. I know little about audience research, but it makes sense that traditional methods will need to change with tech innovation.
And mozey, I wish I knew the answer to that one. Because I’d start my own site and sell it for a cool billion.
Comment by crain — March 29, 2007 @ 9:05 pm
And mozey, I wish I knew the answer to that one. Because I’d start my own site and sell it for a cool billion.
No no!, just because you know how something is done, does’nt mean that you can do it!. here is an AWSOM speach by jawed karim talking at his old university a little bit about YOUTUBE, what makes it big, etc.
http://youtube.com/watch?v=nssfmTo7SZg
DEFINATLY worth checking out.
Comment by mozey — March 30, 2007 @ 10:55 am
Hi, im doing a study on YouTube right now for my undergraduate thesis. I would really like to get a copy of your vlogging research, to add to my literature, but i can’t find the link. Please advise.
Comment by Lucia — September 6, 2008 @ 12:58 am
My email add is trix_1201@yahoo.com, just in case! Thank you.
Comment by Lucia — September 6, 2008 @ 12:59 am